Outline

Evaluation and communication officers of Interreg programmes are invited to participate in the event ‘Evaluation and Communication’. In the first part of the event we will deal with the evaluation of the communication strategy. We provide the participants with an opportunity to learn about how the process of evaluating the programme’s communication strategy from looking at the strategy objectives to writing the Terms of Reference.

During the second part of the event we focus on the whole programme evaluation and how the eventual evaluation findings (report) can be used for communicating the outcomes to different target groups with different information needs. We will look into questions such as how to formulate the evaluation questions in order to reach the best possible quality and usefulness of the evaluation outcomes and who are the target groups we would need to reach out to.

Objectives

The main objectives of the workshop are:

• to go through the process of evaluating the communication strategy: preparing the evaluation questions

• to understand the importance of effective dissemination of the programme evaluation findings