Outline

In the framework of Interact capitalisation plan, a series of events/workshops are tailored to support Interreg Programmes in establishing a strategic approach to capitalisation, as an integrated process of the Programme Management. Communication should be a fundamental part of Programmes’ capitalisation approach. In this context there is a need to strengthen the focus on tailored communication activities focusing on the visibility of Interreg results in different contexts.

Objectives

The main objectives of the workshop are:

• To explore and define the process of turning capitalisation results into communication stories - how to link communication and capitalisation results as part of the main content of programme communication activities;
• To learn about the most effective approaches to extracting and communicating capitalisation content from multitude of thematic projects to the appropriate target groups – especially in the social media context

Who is it for?

• Interreg programmes management staff involved in capitalisation, especially the heads of MAs/JSs and content officers as the agents of change in promoting more pronounced role of communication.
• Interreg programmes communication officers will only be accepted together with these managers etc.;

How to get prepared for this workshop:

The workshop will explore and define the process of turning capitalisation results into communication activities through social media – in order to link communication and capitalisation results as part of the main content of programme communication activities. In order to achieve the best of this activity, participants must be able to discuss about these topics, as well as the working methods and internal communication and roles, within and among the programme staff.
Furthermore, participants are invited to share their best practices related to capitalisation and promotion of project and programmes’ results, social media presence and communication.