In the framework of Interact capitalisation plan, a series of events/workshops are tailored to support Interreg Programmes in establishing a strategic approach to capitalisation, as an integrated process of the programme management.

Communication should be an integral part of this capitalisation approach. In this context it is necessary to strengthen the focus on tailored communication activities focusing on the visibility of Interreg results in different contexts.

Cap&Com workshop is based on the idea to link capitalisation and communication in order to communicating good stories and results to reach relevant target groups and lobbying to get the most of it.

In this context, it is necessary to strengthen the focus on tailored communication activities focusing on the visibility of Interreg results in different contexts. This workshop will try to answer to this needs by:

• Exploring and defining the process of turning capitalisation results into communication stories - how to link communication and capitalisation results as part of the main content of programme communication activities;
• Providing the opportunity to learn about the most effective approaches to extracting and communicating capitalisation content from multitude of thematic projects to the appropriate target groups – lobbying and how it can help making Interreg more visible in the policy context.