As a programme communication manager, you may be now working on your programme communication strategy for 2021-2027. A sound evaluation plan is part of it. Without the right means of monitoring and evaluation, you will have no idea if your communication was successful and how.

They are also an excellent way to help you make sound decisions about how to steer your communication efforts. It is a learning game in which you always win. You make a decision. You watch the results. You learn from the results. Then you make better decisions.

In this 2-hour session we will be looking at the questions you need to ask yourself when preparing a plan for your programme communication evaluation:

• Why are you conducting this measurement, and who is the audience for the results?
• What will you measure?
• How will you conduct these measurements?
• When will these measurements be taken?
• How much will it cost?

At the end of the session we hope you’ll be inspired and energized to carry on this task in your programme. This online session is part of a series of events devoted to strategic communication.

In this link you will find all the relevant materials distributed at previous events, including a short guide to the communication planning process and detailed information about programme communication objectives.

Please note, this session is now full and it is no longer possible to register.