Following the HIT core group meeting discussion about the Interreg brand in Athens on 18th June we have established the tasks for the HIT Core Group:

 

1. Develop the brand strategy (brand vision, mission, values and personality). This will be a communication exercise, based on the mission that the EU Regulation sets for Interreg as a whole.

Timeframe: A brand strategy will be ready by the end of 2019 and it will be updated as needed during the whole programming period

 

2. Review the graphic elements of the brand. This part of the work will be limited to 1) updating the graphic guidelines so that they are more user-friendly and so that they align with the new EU Regulation; 2) adding or removing any element, such as thematic icons or templates.

Timeframe: A fully updated graphic package (elements + graphic guidelines) will be made available to programmes in the first half of 2020. It will be updated as needed during the whole programming period.

 

We are now initiating the development of the brand strategy and are inviting members of the group to join us for a workshop that will help define this document.

 

Objectives

Building a common base, this workshop will allow us to identify the challenges, resolve the tension points and map the commonalities.

We will then be able to "build" the brand together (defining the mission, vision, value, and so on)

 

Kindly note that participation in this meeting is by invitation only.

For further details, please email Guillaume Terrien at guillaume.terrien@interact-eu.net