Event Details
Introduction to the Interreg brand manual
Every Interreg programme seeks to develop valuable projects that have a real impact on the lives of European citizens. For these programmes to attract new people and new projects, they have to be visible.
The Interreg brand provides greater visibility for Interreg at all levels and towards the widest audience, demonstrating that Interreg makes a difference both locally and at European level.
The final draft for the Interreg brand manual for the 2021-2027 period is now online.
This document is the visual interpretation of the Brand Strategy and Brand Narrative. We took into account input from programmes and worked closely with the Commission. The manual integrates their new approach regarding communication and publicity (but it will remain as a "draft" until the regulation is officially approved).
This manual aims at helping programmes to establish their brand in their area.
We invite you to an online presentation of this document and answer your questions about it.
Who is it for?
All Interreg colleague that is involved in the definition and implementation of their programme brand. Please note that the discussion regarding the branding for IPA and NEXT programmes is still ongoing; the manual may not be currently applicable for these programmes.
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