Cap&Com2 workshop is a repetition of the first edition held last July in Budapest

The idea of this kind of workshop is aimed at identifying and harmonising the strict link between capitalisation and communication of Interreg Programmes, in order to communicate good projects’ stories and results to reach the relevant target groups and lobbying to get the most of it.

In the framework of Interact capitalisation plan, this type of workshops is tailored to support Interreg Programmes in establishing a strategic approach to capitalisation, as an integrated process of the Programme Management, whilst Communication should be a fundamental part of this capitalisation approach.

In this context, it is necessary to strengthen the focus on tailored communication activities focusing on the visibility of Interreg results in different contexts. 

This workshop will try to answer to these needs by:

• Exploring and defining the process of turning capitalisation results into communication stories - how to link communication and capitalisation results, as part of the main content of programme communication activities;
• Providing the opportunity to learn about the most effective approaches to extracting and communicating capitalisation content from multitude of thematic projects to the appropriate target groups – lobbying and how it can help making Interreg more visible in the policy context.